Decades of client conversations have inspired Pancho Soekoro’s creation of the Soekoro line of hair care solutions, designed to extend the rich, youthful appeal of salon-treated hair. With a commitment to natural ingredient at the core of his hair care philosophy, Soekoro approached chemists from coast to coast, ultimately spending twelve years perfecting his signature color retention system

Pancho Soekoro has spent over twenty years honing his talents as a versatile hair designer. He realized his passion for the field as a teenager in Washington D.C. and explored the art form at the legendary Jacques Dessange School in Paris. He has built a loyal clientele that has followed him from the Frederic Fekkai Salon on Manhattan’s Upper East Side to his new salon "PANCA" pronounced Pancha in Midtown NYC 5 East 57th Street, 3rd flr 212-608-5544, where he currently practices his craft and launching a new line of hair specialty products.